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- PMLiVE

assessing ideas

- PMLiVE

The new digital era of pharma advertising

Creating a connection

- PMLiVE

Taming the Monster

Will pharma’s pursuit of marketing effectiveness continue to give it sleepless nights?

‘Tis the season to be judgmental…

Fa-la-la-la-la, la-la-la-la Yes, it’s that time of year again when adverts from well-known department stores make the news. Countless news articles are given over to which of this year’s creative...

Life Healthcare Communications

Empathology: The science of being someone else

If you can see the world from your customer's perspective, you have discovered the secret of empathy

Life Healthcare Communications

A man walks into a surgery: The role of storytelling in pharma marketing

Communicating through stories can make your brand messages more meaningful, memorable and persuasive

Life Healthcare Communications

- PMLiVE

Providing brand value through creativity

The whole picture of brand identity

- PMLiVE

Live boulder, live louder

With the demise of Pepsi’s latest commercial shining a global  light on creativity, how can creative go from canned to Cannes -  and does it really matter anyway?

16 Generation Now

The impact of the millennial healthcare professional on our world

Havas Lynx

- PMLiVE

Braille Smartwatch among D&AD Black Pencil recipients

Paralympic work also picks up the awards' highest accolade

Blending medical and digital for effective rare disease campaigns

The fundamentals of building a collaborative medical and digital team

- PMLiVE

Transforming B2B healthcare marketing

Why marketers should be creating engaging content in the B2B healthcare sector

- PMLiVE

The potential of programmatic

Consumers desire messages which are personalised and relevant to their needs

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