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Aurora Healthcare Communications

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Solving the patient engagement value equation

By Stephen O’Farrell

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Between luck and leadership: success because of, not despite, strategy

By Chris Hall

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Creative strategy in medical communications

By Georgia Hartnell

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How AI is helping to improve patient care

By Stephen O’Farrell and Chris Bath

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Lucid Group takes inaugural Support Agency of the Year at PMEA 2016

Praised for strategy, innovation and motivation in delivering measurable patient outcomes

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PMEA 2016 finalists announced

AbbVie, Bayer, Celgene and Novartis are up for the prestigious Company of the Year

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