Pharmafile Logo
  • - PMLiVE
  • - PMLiVE
  • Diversity, Equity and Inclusion
  • Communiqué 53 Cover Image

B2B sales

Executive vice president of Biogen leaves

Tony Kingsley departs the firm

National Institute for Health and Care Excellence NICE logo

NICE backs four treatments for juvenile idiopathic arthritis

Includes BMS' Orencia and AbbVie's Humira

- PMLiVE

The pill branding

An analysis of strategies for female emergency contraceptive pills finds major intercultural differences

Roche Basel Switzerland

Roche’s Kadcyla fails in gastric cancer trial

Results are a major blow to the firm's ambition of expanding the indications for its breast cancer drug

- PMLiVE

Strategic planning in pharma and avoiding frog soup

Formulating the recipe for a successful strategic plan

Eli Lilly HQ

Lilly and AZ forge closer immuno-oncology bond

Look to boost their presence in a market predicted to be worth $30bn in 10 years

- PMLiVE

Authentic Engagement in Healthcare

What does ‘authenticity’ mean to the healthcare sector and how can companies best build authentic relationships with their stakeholders?

- PMLiVE

An open letter to international brand teams

Abottom-up perspective on the development of international brands and campaigns

The rise of search marketing in healthcare

Search is ubiquitous, but what is pharma doing to assist in the user journey?

- PMLiVE

NHS gears up for winter comms push

Urges public to visit pharmacists for winter ailments and promotes the flu jab

- PMLiVE

UCB staff high five for arthritis

Firm supports the World Arthritis Day social media campaign

- PMLiVE

ResearchKit picked for autism, epilepsy and melanoma studies

Continues Apple's exploration of its iPhone software as amedical research tool

Subscribe to our email news alerts

Latest content

Latest intelligence

Quick links