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B2B sales

- PMLiVE

Number of healthcare professionals on Twitter tops 75,000

Doctors, nurses, pharmacists and consultants posting more than 152,000 tweets a day

- PMLiVE

Spectrum appoints Dr Dalna Harvey as regulatory project manager

She brings experience gained at firms such as Parexel, Chiron and Wyeth

- PMLiVE

Sex is a good trick

But pharma companies - and payers - should stop incestuous ‘best practice’ behaviours and look for new ways of comparing options

- PMLiVE

GSK corruption claims extend to Jordan and Lebanon

Follows bribery allegations in Poland, China and Iraq

- PMLiVE

Reckitt Benckiser may spin out pharma division

Moves to focus on consumer health and household goods

- PMLiVE

Boehringer lines up biosimilars of major drugs

Prospects include copies of Humira, Avastin and MabThera

- PMLiVE

Ogilvy HealthPR appoints social media manager

Rebecca Canvin joins from Brandcast Media/ Health

- PMLiVE

Unicheck recognised for innovation

Wins a Red Herring Top 100 Europe Award for anti-counterfeiting platform

- PMLiVE

Genzyme backs first International Pompe Day

Raises awareness of rare neuromuscular disease

- PMLiVE

Integrating multichannel marketing

External forces are driving the need for pharma to use a greater variety of channels to reach customers

- PMLiVE

Tuberculosis: treatment and prevention

One of the most significant global diseases, effective new TB therapies are sorely needed

National Institute for Health and Care Excellence NICE logo

NICE gives partial backing to Ferring’s prostate cancer drug

Firmagon on course for use on NHS in England and Wales

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