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B2B sales

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MHRA announces senior appointment

Neil McGuire joins as clinical director of medical devices

Define the patient burden in rare diseases

Putting patients and carers at the heart of the value demonstration equation in orphan drugs is key

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BHF uses LEGO in first aid campaign

Uses toy to promote use of hands-only CPR

Novartis building

Novartis enters PD-1 race via CoStim acquisition

Expands presence in cancer immunotherapies

- PMLiVE

FDA backs BioMarin drug for rare enzyme disorder

Vimizim is first drug approved in US under rare paediatric disease priority review

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FDA knocks back J&J and Bayer’s Xarelto in ACS

Follows unanimous negative committee vote

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EFPIA looks to Lilly for head of comms

Pharma trade body hires Liam English

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What’s holding you back in creating a successful business model?

Don’t get left behind in the race to find a successful new business model in the pharma industry

- PMLiVE

EMA to expand orphan drug HTA collaboration

Will further develop the concept of parallel scientific advice in 2014

Mallinckrodt offers $1.3bn for Cadence Pharma

Deal would include injectable painkiller Ofirmev

- PMLiVE

FDA knocks back Durect’s painkiller

Regulator wants more safety information for Posidur

- PMLiVE

Shire to file Vyvanse for binge-eating in Q3

Wants to mirror drug’s success as ADHD treatment

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