Pharmafile Logo
T40 2022 Cover
Diversity, Equity and Inclusion
Communiqué 53 Cover Image
- PMLiVE

B2B sales

- PMLiVE

Digital Intelligence roundup

Includes CSL Behring’s new app, Vodafone’s PROMs tool and a digital tip of the week

Nearly 20 per cent of European doctors use iPads or other tablets

And 43 per cent use a smartphone in their daily professional life

Interview: Dan Mathews on pharma marketing trends and the PMEA programme

The chair of judges for PMEA 2012 examines the current and future challenges for the sector

- PMLiVE

Interview: Dan Mathews on pharma marketing trends and the PMEA programme

The chair of judges for PMEA 2012 examines the current and future challenges for the sector

European eHealth success needs a ‘healthcare revolution’, says EC’s Dalli

Commissioner for Health and Consumer Policy outlines EC's eHealth progress and plans

- PMLiVE

Doctors in BRIC countries more likely to use social media than those in Europe

Difference is most pronounced when it comes to mainstream sites such as Facebook

- PMLiVE

Health 2.0 and what it means

Casting a light on the latest digital marketing trends

- PMLiVE

Boehringer data competition produces academic-standard models in just three months

Kaggle partnership used gamification approach to encourage work on predictive models

- PMLiVE

Digital Intelligence roundup

Includes Microsoft’s Xbox Kinect in stroke rehabilitation, EMA’s ADR website and a digital tip of the week

- PMLiVE

Kitchener’s Moustache and the Importance of Contextualisation

Before all else, giving your brand language contextualisation will help make its relationship with your audience – professional or patient – that much more valid

- PMLiVE

Pfizer: we won’t abandon social media in trials because virtual study failed

But pharma company admits to disappointment with patient recruitment to REMOTE study

- PMLiVE

Allergan uses augmented reality to promote OTC eye drug

Launches Optive Plus campaign using image-recognition smartphone app Blippar

Subscribe to our email news alerts

Latest jobs from #PharmaRole

Latest content

Latest intelligence

Quick links