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B2B sales

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Behavioural insights to navigate complex healthcare markets

Blue Latitude Health Head of Insight Martine Leroy reveals how her team uses behavioural insights to help develop strong pharma brands and services, which successfully navigate complex situations.

Blue Latitude Health

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Axovant bets on gene therapy with $842.5m Oxford BioMedica deal

Big departure from repurposing - Spark's Fraser Wright comes on board

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Daily Brief:  NICE says no to Zytiga, Genentech and UK biotech sign microbiome deal

All the latest from the frontlines of healthcare

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Keytruda cleared for frontline lung cancer in England – but only after another pricing deal

Keytruda first drug to exit Cancer Drugs Fund and go through Budget Impact Test

Lucid bolsters client services and delivery teams

Helen Hutton, David Burton and Clare Bibby join the agency

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Rosalind Franklin Institute invests £6m in disruptive technologies

Will open new AI-enabled research facility based in the UK

Stepping up in social media: trust and participation are the new imperatives

For marketers the greatest fascination with digital and social engagement is their ability to be tracked and ‘measured’. But let’s be clear on what digital and social can actually deliver....

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Europe’s public-private alliance targets pain management

Innovative Medicines Initiative (IMI) brings pharma together with academia and patient groups in underserved area

How can pharma support NHS service change?

Steve How, Paul Midgley and Oli Hudson, of the Wilmington Healthcare Consulting Team, find some answers in NHS England guidance for commissioners

Wilmington Healthcare

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IQVIA launches content management solution

ePromo will manage regulated content for life science organisations

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Novartis bribery probe in Greece ‘could affect general election’

The pharma giant allegedly gave “bundles of cash” to civil servants, doctors and politicians

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Daily Brief: BIO takes over from ASCO, Greece’s Novartis bribery case and more

Highlights from the world of pharma, biotech and healthcare

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