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B2B sales

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BIA launches R&D communications best practice guide

Aims to support UK bioscience groups interacting with investors and the public

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Seattle Genetics’ Adcetris earns FDA priority review status

The win follows a breakthrough designation from the US regulator last year

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NICE backs GSK’s €594k gene therapy for rare disease

The treatment offers 'bubble baby' patients an alternative to a stem cell transplant

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Spark sets Luxturna price, igniting US affordability debate

The IRD treatment is set to cost patients $425,000 per eye

Sharp rise in mobile health app numbers

US app stores show more than 318,500 now available

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Makara Health appoints Louise Finke as a director

She will support the healthcare comms agency’s strategic programme delivery

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GCI Health’s Kath Kerry moves to co-MD for its London office

And the med comms agency's Hannah Morris becomes client services director

National Institute for Health and Care Excellence NICE logo

NICE to look again at Pfizer’s Besponsa after appeal

The blood cancer medicine was originally turned down on cost-effectiveness grounds

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Novartis bags new breakthrough status for Kisqali in breast cancer

The Swiss pharma group’s treatment will rival Lilly’s Verzenio and Pfizer’s Ibrance if approved

Alexa: find Novo Nordisk voice-activated diabetes tech

Hitlab challenge selects patient education firm Lighthouse for $50,000 funding

Shionogi aims for digital transformation

Signs up with Accenture for seven-year work programme

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The new basics

Innovative products and creative marketing  won’t help if our industry fails to address the new basics

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