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behavioural advertising

What does programmatic advertising mean for your pharma marketing strategy?

Senior Associate Consultant Jiayi Chen explains the benefits and pitfalls of programmatic advertising and reveals how it can impact return on investment in your marketing campaigns.

Blue Latitude Health

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New guidance equips consumer with clearer understanding of online behavioural advertising

The European Interactive Digital Advertising Alliance kicks off pan-European campaign with launches in UK and Ireland

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UK pharma gets digital ad monitoring system

First online system to benchmark and track pharma’s Rx digital creative and spend

China to be second largest online ad spender by 2014

China set to be the second largest online ad spender by 2014, with the whole of Asia-Pacific predicted to overtake Western Europe by 2013 and overall ad spend in China...

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