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benchmarking digital advertising

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Unlocking market access success for cell and gene therapies: the vital role of early strategic planning

By Manca Povsic

Amiculum

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Early strategic planning: how to get ahead of the curve

By James Aird and Sarah Theobald

Amiculum

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ARISE – a strategic healthcare communication planning process from Bedrock

Bedrock Healthcare Communications MD Marie Little talks through the ARISE process and the clarity it brings to clients.

Bedrock Healthcare Communications

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NICE sets out plans for ‘ambitious’ five-year strategy

NICE refocuses on reducing health inequalities and accelerating access to the latest and most effective treatments

- PMLiVE

Socially distanced strategising

The new normal can improve how you create strategy

- PMLiVE

Flight path: the long-haul journey

Examining the direction of travel for strategic planning

What does programmatic advertising mean for your pharma marketing strategy?

Senior Associate Consultant Jiayi Chen explains the benefits and pitfalls of programmatic advertising and reveals how it can impact return on investment in your marketing campaigns.

Blue Latitude Health

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Effective strategic planning

The advantages of being nimble when responding to challenges

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Finding a cure for ‘templatitis’…

It's time to stand together against this scourge of the industry

Perfect Timing?

Timing is often the reason for embracing a new approach "this is ideal timing for our strategic planning", yet can also be a major barrier for doing more of the same...

Lucid Group Communications Limited

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The driving force behind Momentum Strategy

An internet search on what makes a business successful delivers countless promises to reveal the secrets behind sustained growth. The strategies of well-known companies provide valuable case studies that have...

Lucid Group Communications Limited

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Lucid Group gains further momentum with launch of new Strategic Consultancy

Lucid Group has made an exciting company expansion with the launch of the new Lucid Strategic Consultancy and the appointment of Duncan Ferguson as MD.Duncan Ferguson is highly qualified for...

Lucid Group Communications Limited

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