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J&J’s Care4Today brand joins Twitter

Firm's Janssen Healthcare Innovation unit also makes its debut on the social network

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LinkedIn adds a pharma ‘influencer’

Pfizer CEO Ian Read joins the likes of Bill Gates and Richard Branson in writing for the social network

Twitter praises Boehringer’s use of its platform

Corporate case study highlights pharma company's use of tweet chats

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Merck joins biosimilar Lantus race

Will work with Samsung to develop version of Sanofi's diabetes medicine

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Interview: Laure Thibaud, Sanofi

Sanofi’s head of communications talks about her mission to build a team fit for the modern age

Sanofi reception

Sanofi has been light on product launches, says CEO

Drugs launched since 2009 contribute less than €1bn to 2013 turnover

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NIH forges $230m research alliance with pharma

Brings 10 pharma companies together to speed up research in Alzheimer’s, diabetes and arthritis

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WPP to exploit social media data

Agrees deal with DataSift to access data from Twitter, Facebook and more

Sanofi reception

Sanofi sues Lilly over insulin patents

Challenges development of Lantus biosimilar

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NICE recommends Sanofi’s oral MS drug

Aubagio backed for NHS use in England and Wales

Pharma’s social media priorities for 2014

Digital Futures 2014 survey finds high expectations for online HCP networks

Sanofi reception

Sanofi forms antibiotic research partnership

Will team up with Germany’s Fraunhofer-Gesellschaft to develop naturally-derived substances

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