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    Clinical research in 2026: The trends shaping tomorrow

    Discover the key trends shaping clinical research in 2026, from patient-centric approaches to empowering site staff and fostering stronger human connections.

    Cuttsy + Cuttsy

    Before and after of material

    From overwhelming to actionable: Bringing lifestyle guidance to life

    Discover how clear communication and health literacy principles can transform complex patient materials into simple, engaging, and empowering health information.

    Cuttsy + Cuttsy

    Printed version of 'The participation equation'

    Behind the scenes: why we created ‘The participation equation’

    Go behind the scenes of The participation equation – our call to put people, not just data, at the heart of clinical research.

    Cuttsy + Cuttsy

    - PMLiVE

    Minds + Assembly Launches Assembled Intelligence and Adds Stratevi to Expand Market Access and HEOR Solutions

    New York, NY — 10.23.2025 — Minds + Assembly, a leading healthcare marketing firm, today announced the launch of Assembled Intelligence, an integrated communications and commercialization platform designed to unite...

    BOLDSCIENCE

    - PMLiVE

    Stories of sickness: applying illness narratives to health advertising

    By Dr Stephanie Goley Introduction As advertisers, we know that health and pharmaceutical campaigns hold enormous influence over how the public perceives illness, wellness, and treatment. But too often, our...

    11 London

    Epilepsy meds app silver award at PMi Awards

    Genetic Digital Wins Silver at PM Society Digital Awards for Epilepsy Meds Clinical Support App

    Genetic Digital wins Silver at the PM Society Digital Awards for Epilepsy Meds, a clinical support app developed with Desitin and ChangeMed to aid patient-specific prescribing in epilepsy care.

    Genetic Digital

    - PMLiVE

    Digital Touchpoints That Work for Pharma

    Creative and compliant ways to enhance your exhibition presence.

    Apex Events and Exhibitions

    - PMLiVE

    The Mission to Humanize Healthcare

    Medical and scientific innovation are in a fast lane closely pursued by digital advances but their dynamism can mute a vital element of progressive healthcare – patient integration.

    Medscape Education

    Three Key Trends Shaping the Future of Clinical Trials

    So far this year, we have witnessed several announcements that could have a major impact on the clinical trials market and our global health overall.

    Innovative Trials

    - PMLiVE

    North East and North Cumbria NHS rolls out digital health platform to combat chronic kidney disease, affecting 1 in 10 UK adults

    In a significant step towards tackling one of the UK’s most underdiagnosed conditions, North East and North Cumbria Integrated Care Board (ICB) has adopted the Healthinote digital health platform, providing...

    Healthinote (by Cognitant)

    - PMLiVE

    Rain Free Days: A Migraine App Shaped by Real Experiences

    Rain Free Days® is a free migraine support app created by Teva, 11 London, and the migraine community. It helps users track symptoms, spot patterns, and access personalised resources like...

    11 London

    Patient talking to HCP

    Why fresh patient voices are critical to improve clinical trials outcomes

    Discover why diverse patient voices, especially first-time participants, are key to improving clinical trials. Boost recruitment, retention, and patient-centric research.

    Cuttsy + Cuttsy

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