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- PMLiVE

Brand Medicine International

- PMLiVE

Patient disengagement

Understanding the why

- PMLiVE

The patient’s world is ‘messy’

And therein lies the value for pharma

Health Literacy Explained

Hear from Dr Elizabeth Walder, author of a series of patient-focused e-books in plain english and why health literacy is so important.

Cuttsy + Cuttsy

Price matters

But so does innovation

patient engagement wheel

So how do you really engage with patients?

The most valuable insights from patient engagement are the most unexpected ones. Simple things, which may seem unimportant to you, may be the key to making patients’ lives easier and...

Cuttsy + Cuttsy

- PMLiVE

After failing to repeal Obamacare, Trump tries another tack

US president signs executive order encouraging cheaper policies with fewer benefits

Brand Planning Model

Multi-channel Marketing Brand Planning Methodology

Our 4-phase methodology will help demystify the inevitable complexity resulting from combining brand planning with multi-channel marketing.

An agency called Owen

Perspective on biotech

In this supplementary issue of Perspective, we reveal the emerging technologies taking the biotech world by storm and ask if the definition of a biotech organisation needs updating.

Blue Latitude Health

- PMLiVE

Attracting doctors to low-demand specialties

A role for industry?

The conundrum of screening

The problem with the tests

Tightening medical device safety

European legislators seek to reduce patient exposure to safety risks

How to be a patient

Doctors are trained on how to manage their patients. Now Which? magazine has published a guide for patients on how to get the most out of their GP

Life Healthcare Communications

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