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- PMLiVE

Brand Medicine International

- PMLiVE

Are healthcare companies delivering great customer experience?

The barriers in improving customer experience in pharma

- PMLiVE

Healthcare Heroes

The people behind the curtain

- PMLiVE

Re-awakening the emotion in healthcare communications

How the healthcare industry can use emotive storytelling to engage its audience

- PMLiVE

‘Dear Pharma, stop talking, start delivering’

Three structural barriers that could cause patient engagement initiatives to fail

17 In Search of the Invisible Army

The caregivers' story

Havas Lynx

- PMLiVE

‘Nothing about us without us’

Why patient engagement is essential throughout the entire product life cycle

- PMLiVE

Power to the people

The rise of patient engagement

So, you want Uber to take you to the hospital?

Why using ride-sharing services in place of ambulance services is a bad idea

Generation Now: the impact of the millennial HCP on our world

Millennials are criticised as narcissistic, entitled and technology-obsessed, but our new campaign shows millennial healthcare professionals – mHCPs – in a different light. They have certainly grown up in a...

Havas Lynx

Rare diseases: meeting the challenge

Problems with regulating orphan drugs

- PMLiVE

The false economy of following the leader

How can companies in the sector shake things up?

- PMLiVE

Executional Excellence – creating work that works

In the Executional Excellence edition of Perspective magazine, we explore topics around the ‘executional excellence’ theme – creating work that works.

Blue Latitude Health

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