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- PMLiVE

Brand Medicine International

12 Connected Health

Seizing the opportunities in a new era of care

Havas Lynx

Regional campaigns: Improving local uptake while staying on-message

Senior Account Manager Dolan Desai talks us through the five core considerations that will allow you to maximise your campaign's impact across a region through coherent execution.

Blue Latitude Health

Bigger than brand: Portfolio Positioning for Pharma

Senior Consultant Jenna Earl talks us through the three most important things to understand about portfolio positioning in pharma.

Blue Latitude Health

- PMLiVE

A Schengen area of healthcare

Moving to a more coordinated and cooperative European response to health threats

Tackling biosimilars – how to handle the threat to Pharma brands

Strategy Consultant Mark Assenti outlines three key points for developing a strategy to tackle the threat to Pharma brands from biosimilars.

Blue Latitude Health

Patient-Centricity: Improving the model with patient journeys

Head of Customer Experience Elisa del Galdo takes us through a better way to look at patient-centricity: with the patient's journey at the centre.

Blue Latitude Health

- PMLiVE

Harnessing clinical data

A greater focus on stakeholders could improve pharma's trial challenges

11 Smiles That Save Lives

Making happier, healthier patients

Havas Lynx

- PMLiVE

Payer viewpoints on customer experience

It's impact in healthcare - and roles for pharma

- PMLiVE

Are you happy now?

The problematic link between patient satisfaction and healthcare funding

Redirecting your patient strategy

Pharma’s efforts to update its approach to patients often start at the top

- PMLiVE

Understanding the patient ecosystem

Creating a truly patient-centric approach must become pharma’s mantra

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