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Brand Medicine International

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05 Social Media: A Health Hazard?

The case to embrace going social

Havas Lynx

- PMLiVE

Lead not follow in branding

How to write a more competitive brand strategy

- PMLiVE

VIDEO interview: Neil Weir, UCB

Senior vice president of global research at UCB discusses the importance of patient-centricity and the value of collaboration

- PMLiVE

Patient-centricity for pharma marketers

In 2012, Melissa became a patient. Here she combines her experience, both as a patient and a pharma marketer, to provide five tips on how industry can become more patient-centric

- PMLiVE

Edelman strengthens healthcare offering with new appointment

Camilla Horwood takes on role of head of health public affairs, UK

- PMLiVE

Q&A – Catherine Oliver, managing director, Red Door Communications

Where are they now? Communiqué Awards Young Achiever winner 2004

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