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Brand Medicine International

The key to designing great digital services in healthcare

Fred Bassett, co-founder and Head of Strategy at Blue Latitude, talks about the key to designing great digital services in healthcare.

Blue Latitude Health

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The digital transformation of market research

How technology is bringing new clarity to the patient voice

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Developing your patient-centric strategy

How to succeed when your vehicle of engagement is not a disease

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Sanofi appoints ‘chief patient officer’

Dr Anne Beal will lead pharma company’s efforts to improve its focus on patients

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Online Parkinson’s platform could revolutionise chronic disease care

ParkinsonNet connects patients with doctors in a virtual setting

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Pharma needs to be “revered by society”

Janssen’s Jane Griffiths and EFPIA chief Richard Bergstrom speak at eyeforpharma conference

A drug bottle with a 'like' option on the label

05 Social Media: A Health Hazard?

The case to embrace going social

Havas Lynx

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Lead not follow in branding

How to write a more competitive brand strategy

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VIDEO interview: Neil Weir, UCB

Senior vice president of global research at UCB discusses the importance of patient-centricity and the value of collaboration

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Patient-centricity for pharma marketers

In 2012, Melissa became a patient. Here she combines her experience, both as a patient and a pharma marketer, to provide five tips on how industry can become more patient-centric

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Edelman strengthens healthcare offering with new appointment

Camilla Horwood takes on role of head of health public affairs, UK

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Q&A – Catherine Oliver, managing director, Red Door Communications

Where are they now? Communiqué Awards Young Achiever winner 2004

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