Pharmafile Logo

brand performance

Article: How behavioural economics can help you build better brand communications

For pharma marketers, accelerating brand performance means maximizing return on investment. Your campaigns need to trigger the right emotions, and the right actions, in your audience.

Research Partnership

- PMLiVE

Webcast: From perceptions to prescribing: Combining forces with next-generation tracking and benchmarking to accelerate brand performance

In this webcast we demonstrate RP and STEM's integrated approaches which gives clients the level of insights they need to accelerate brand performance.

Research Partnership

- PMLiVE

Things can only get better

How can pharma get closer to its dream scenario where patients adhere to their medicines? The answer could lay in understanding behaviours, engaging HCPs and... making medicine fun

Changing behaviour – appealing to the rational and emotional mind

Elisa Del Galdo, Head of Customer Experience here at Blue Latitude, talks about how to understand what motivates your customer and influence their behaviour, prompting a change in behaviour which...

Blue Latitude Health

- PMLiVE

Behavioural economics in pharma

It’s not the answer to life’s big question but gives us the framework we need to understand decision making

- PMLiVE

Life through a lens: understanding patient behaviour

People’s actions and perceptions must be viewed through the lens of behavioural economics if we are to make sense of what they do, says Sarah Phillips from InCite

Subscribe to our email news alerts

Latest jobs from #PharmaRole

Latest content

Latest intelligence

Quick links