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Business Research

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Pharma needs to make better use of data

Survey finds industry is more concerned with data breaches than analysis

Changing behaviour – appealing to the rational and emotional mind

Elisa Del Galdo, Head of Customer Experience here at Blue Latitude, talks about how to understand what motivates your customer and influence their behaviour, prompting a change in behaviour which...

Blue Latitude Health

- PMLiVE

New technology can unlock revenue opportunities for pharma brands

Keep engaged with customers as new touchpoints emerge

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PatientsLikeMe pushes data sharing

The ‘Data for Good’ campaign will encourage health data sharing to advance medical research

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Use data responsibly

It’s imperative that opening up clinical trial data doesn’t compromise patient safety

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Global biosimilars market “will see exponential growth”

Report predicts market to grow to $23bn by 2019

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Community research

Leveraging ‘controlled’ social web environments to garner healthcare business insights

Guide to Customer Experience for Pharma

Guide to Customer Experience for Pharma

Find out how to overcome your customer experience challenges

Blue Latitude Health

- PMLiVE

Merck pushes for fertility discussion

Pharma company-sponsored research shows couples are leaving it too late to discuss having children

healthcare data technology

Data technology and value-based pricing

The value of adding post-approval data collating, monitoring and analysis to any discussion on drug pricing systems

- PMLiVE

Mapping influencers in healthcare

Harnessing influence is vital for effective healthcare marketing, but robust, reliable methods of understanding its nature and identifying those who have it are needed

- PMLiVE

Offshoring data management

Offshoring is not just the future for pharmaceutical market research, it is what’s happening right now

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