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- PMLiVE

Business Research

Maximising patient adherence by leveraging the patient/ physician/ pharma relationship

Director Marc Yates looks at the problem of patient compliance - can a better understanding of patient attitudes, needs and behaviours help pharma develop strategies to improve adherence?

Research Partnership

Digital research in Asia

Director Marc Yates uses findings from a study conducted in six markets in Asia to explore how digital channels are being utilised by consumers and look at the digital opportunities...

Research Partnership

Achieving customer centricity – Using immersion techniques to get closer to the pulse of the customer

Director Marc Yates discusses the importance of being customer-centric in the pharmaceutical industry and how immersion techniques in market research can help develop a better understanding of the customer.

Research Partnership

The Mobile Revolution – Using mobile Apps to deliver “in-the-moment” market research to global healthcare

Director John Branston investigates the use of mobile research in order to capture immediate detailed, qualitative insights into prescription rationale at the patient level.

Research Partnership

- PMLiVE

Angela Wheeler to head Insight Health US’ new Chicago office

She joins market research firm from Hall & Partners

- PMLiVE

Big data project could transform health research

Aims to standardise handling of genetic and clinical data

- PMLiVE

Rx insights using mobile technology

Harnessing the strengths of mobile research in pharma

Payer focus in the personalised world of oncology and orphan diseases

Personalised medicine is transforming disease understanding and many traditional diagnoses may be fundamentally revised based on the new scientific understanding

Customer-Centred Multichannel Marketing Webinar

A guide to developing customer-centred, multichannel marketing

Find out how a balanced approached to multichannel marketing could benefit your brand - the customer's agenda is just as important as Pharma's and needs to be listened to in...

Blue Latitude Health

Achieving an aligned business intelligence capability – fact or fiction?

International business intelligence solutions underpinned by global or regional enterprise data warehouses are failing with millions of dollars wasted

- PMLiVE

The science and art of good forecasting

Reliable forecasting will not only allow businesses to better understand their operations, but will also help buffer against the impact of uncertainties

- PMLiVE

Accenture report captures industry’s multichannel priorities

New survey suggests US sales and marketing executives already revamping structure and delivery models

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