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Business Research

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Clinical trials for EMA-submitted medicines move away from US and Europe

Most trial patients for drug marketing applications to EMA now come from rest of the world

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Future imperfect: How breakthrough technology can support healthcare

Current economic strategies are fundamentally flawed and the age of plenty is coming to an end, according one self-professed futurist. Could breakthrough technologies save humankind from a sticky end?

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How robust is your targeting?

Should we be targeting customers on what they have done in the past, or what they think they will do in the future?

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How to Master Multichannel Marketing in Pharma

Learn how to optimise your multichannel marketing for increased profitability and improved customer engagement.

Blue Latitude Health

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Technology trends facing pharma in 2013

Context-based services and social media are among the major technology trends pharma will need to embrace in 2013

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Customer valuation in pharma

What approaches should pharma be taking to ensure that it achieves customer valuation from discovery through to development and commercialisation?

Emotional connection helps build trust in pharma products

Can be just as important as a product's functional characteristics, according US study

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Eric Green named NIH’s data science lead

Takes role on interim basis as part of expanding plans for data

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NHS data is key to sustaining drug research in UK

ABPI, BIA and NOCRI event told shared knowledge is central to effective partnerships

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Depth perception: diabetes in India

Using digital, pharma can engage with diabetes patients in India and build a 3D image of their needs

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Behavioural economics in pharma

It’s not the answer to life’s big question but gives us the framework we need to understand decision making

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Moving with the times: pharma market research and digital

As digital technology continues to transform the world around us, pharmaceutical market researchers are harnessing its potential to capture vital insights from healthcare stakeholders

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