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Porterhouse celebrates 12 months of smarter insight-driven medical communications

Strategic scientific and medical communications agency, Porterhouse Medical Group, is celebrating the first birthday of Porterhouse Insights, its global research, insight and evidence consultancy.

Porterhouse Medical Group

The AI revolution – Ben Greenberg

Four Health - Emerging Technologies Artificial intelligence - Programmes with the ability to learn and reason like humans. Machine Learning - Algorithms with the ability to learn without being explicitly...

Four Health

A real eye-opener

Public databases in the age of the internet are incredibly informative

The dark side of direct-to-consumer genetic tests

Direct-to-consumer testing is an affordable way to better understand your DNA, but is this a leap forward in innovation or another layer clouding an already complex market? From anxious patients...

Blue Latitude Health

Congress Management

Congress Effectiveness Management

Maximising the ROI of scientific meetings

Porterhouse Medical Group

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Genetic counsellors: the new healthcare influencers?

Blue Latitude Health explores the relationship between physicians and genetic counsellors, and the impact this has on turning precision medicine into a reality for oncology patients.

Blue Latitude Health

Medopad: the up and coming unicorn transforming remote patient monitoring

Blue Latitude Health speaks to Medopad’s Martha Carruthers to learn how the start-up’s modular apps are helping patients with complex diseases.

Blue Latitude Health

Translating data to create a meaningful story

Embracing data to create numerous possibilities

Successful brands tell stories

Creating a strong brand story is the first step in developing a successful pharma brand. Here, Head of Insight Martine Leroy and Jocelyn Coutinho reveal the tools and techniques they...

Blue Latitude Health

Can new data aggregators shift the balance of power away from pharma?

Making data a core competence

Trending: using social media to understand your pharma market

Blue Latitude Health Senior Associate Consultant Jiayi Chen explains how you can use social media to get under the skin of customers and your competition.

Blue Latitude Health

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ABPI blames doctor payment disclosure dip on GDPR

Figures drop to 49% from almost 65% last year

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