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    Unlocking market access success for cell and gene therapies: the vital role of early strategic planning

    By Manca Povsic

    Amiculum

    - PMLiVE

    Early strategic planning: how to get ahead of the curve

    By James Aird and Sarah Theobald

    Amiculum

    - PMLiVE

    ARISE – a strategic healthcare communication planning process from Bedrock

    Bedrock Healthcare Communications MD Marie Little talks through the ARISE process and the clarity it brings to clients.

    Bedrock Healthcare Communications

    - PMLiVE

    NICE sets out plans for ‘ambitious’ five-year strategy

    NICE refocuses on reducing health inequalities and accelerating access to the latest and most effective treatments

    - PMLiVE

    Socially distanced strategising

    The new normal can improve how you create strategy

    - PMLiVE

    Can we talk about the ego-bias and chemicals influencing your target audience’s behaviour?

    Over the Summer, the Page & Page team became fascinated by two books on this very subject. Two books from one author, Dean Burnett, an eminent neuroscientist, lecturing at Cardiff...

    Page & Page Health

    Personas: a top tool for personalising pharma marketing campaigns

    Healthcare customers are calling for greater personalisation in care from providers. Here, we explain why personas are the top tool for ensuring your brand meets this need efficiently and effectively.

    Blue Latitude Health

    Perspective on the power of insight

    In this issue of Perspective magazine, our in-house insight experts unite to reveal the best practical tools, tips and knowledge for harnessing insight to empower your customers and inspire innovation.

    Blue Latitude Health

    - PMLiVE

    Flight path: the long-haul journey

    Examining the direction of travel for strategic planning

    Perspective on biotech leaders

    In the latest issue of Perspective magazine, seven industry trailblazers reveal the trends, challenges and opportunities they anticipate in the biotech sector, from empowering patients to deciphering big data.

    Blue Latitude Health

    - PMLiVE

    Effective strategic planning

    The advantages of being nimble when responding to challenges

    A man walks into a surgery: The role of storytelling in pharma marketing

    Communicating through stories can make your brand messages more meaningful, memorable and persuasive

    Life Healthcare Communications

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