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- PMLiVE

Campaign management

- PMLiVE

Packing a punch in multichannel communications

Creating a more creatively robust and integrated multichannel campaign

- PMLiVE

To brand or not to brand…

Questions to ask if you want to deliver an experience like no other

Is ‘value’ in the eye of the beholder?

The concept of value

Are rare disease companies naturally more patient-centric?

Intuitively it would make sense for these firms to be more connected with their patients

How to choose your digital channels

Like any other areas of marketing, pharma digital communication is subject to fashion. A new technology arrives, people naturally get excited. Meanwhile, established communication technologies receive less focus (even if...

Anthill Agency

- PMLiVE

Does your content have enough content?

Finding the balance in health and science communications

- PMLiVE

Creative effectiveness: how to achieve tangible results

Chris Field, Director and Head of Creative Services at Blue Latitude Health, reveals what it takes to create winning creative campaigns that achieve results in the Pharma market.

Blue Latitude Health

Beacons for genuinely patient-centric marketing

How pharma marketing can respond to patient-centricity

- PMLiVE

Integration – beyond the buzzword

What it should be and how it can work in practice

- PMLiVE

Market dynamics, marketing and analytics

Ways to ensure that we know our market better than our competitors and use that knowledge to our advantage

The Art of Agile Marketing

The industry knows that it needs become more responsive to its stakeholders. An agile approach – which quickly improves results through a process of rapid market feedback and response –...

Anthill Agency

- PMLiVE

Could ketamine be the next big thing in depression?

Account Executive Will Frostick discusses the established treatment model for depression and its limitations, as well as a new entrant poised to revolutionise the field – ketamine.

Blue Latitude Health

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