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- PMLiVE

Campaign management

- PMLiVE

Delivering ‘accountable marketing’

It’s about time… and data

PEGASUS SHOWREEL 2017

Evoke Mind+Matter

How to plan, execute and refine an excellent congress experience

Medical congresses are one of the most important and intensive marketing activities a company can undertake. Here, Account Director Dolan Desai and Senior Creative Copywriter Dale Choate give you the...

Blue Latitude Health

- PMLiVE

Are healthcare companies delivering great customer experience?

The barriers in improving customer experience in pharma

- PMLiVE

Taking a lean and careful approach

Kunwar Shailubhai on why biotech is a roller coaster and how Tiziana Life Sciences is pursuing its mission to tackle unmet needs

- PMLiVE

Re-awakening the emotion in healthcare communications

How the healthcare industry can use emotive storytelling to engage its audience

- PMLiVE

‘Dear Pharma, stop talking, start delivering’

Three structural barriers that could cause patient engagement initiatives to fail

16 Generation Now

The impact of the millennial healthcare professional on our world

Havas Lynx

- PMLiVE

The false economy of following the leader

How can companies in the sector shake things up?

How personalising multichannel improves customer experience

You’ve started your multichannel journey, and your customer-facing staff are connecting healthcare professionals to new channels. Great! Providing content in other channels extends customer relationships. Now, with HCP access at...

Anthill Agency

- PMLiVE

The new science of content marketing

The role of big data and artificial intelligence  in marketing and advertising

What’s next after e-detailing?

You have your e-detailing system in place and are now thinking about multichannel. You want to provide a seamless customer experience across all channels – websites, apps, social media platforms,...

Anthill Agency

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