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- PMLiVE

Campaign management

Evolution of the wearable tech revolution

Stuart Goodman delves into the world of wearables, further analysing what role they play in pharma’s future.

Blue Latitude Health

Use of biomarkers in marketing

Mark Assenti talks about utilisation of biomarkers in marketing is a trend that we have seen growing in 2014 and expect to hear even more about into 2015.

Blue Latitude Health

- PMLiVE

Russian innovation at the crossroads

Despite improvements, investors face rising risks

Bristol-Myers Squibb (BMS) building

BMS buys immunotherapy specialist Flexus in $1.2bn deal

And signs new cancer research partnership with Rigel

How to confirm customer understanding in e-detailing

Done right, e-detailing takes away the guesswork in your marketing.

Anthill Agency

- PMLiVE

Pharma can learn to invent like an entrepreneur

Why pharma firms don’t always have to behave like corporations

- PMLiVE

Don’t forget email in your marketing strategy

Could it be the most underrated marketing channel in pharma?

- PMLiVE

Online life sciences mapping tool launched

UK opens up database of 5,000 life science companies and sites

- PMLiVE

Integrating digital: developing a social conference

Boehringer Ingelheim’s director of oncology Albert van Eijk on the digital elements of its multichannel efforts

Avoiding pharma’s Death Valley

For life science companies, evolving is getting harder, not easier

- PMLiVE

Pharma lobbying in the US

Is it a matter of freedom of speech?

Take the Multichannel Health Check

Complete the Multichannel Health Check to find out what type of marketer you are and receive expert advice on how to get to the next step.

Blue Latitude Health

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