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Campaign management

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How to choose your social media platform

One of the most important factors to consider is the localisation of your audience

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Data-driven pharma marketing

The most successful organisations of the future will be the ones that are able to ride the ‘data tsunami’ to gain a competitive advantage – and understanding data generated by...

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Janssen unveils €30,000 prize fund for health tech innovation

Will look for 'transformational ideas' in homecare, adherence and personal health management

Harren Jhoti and Will West join BIA board

UK biotech trade body welcomes CEOs of Astex Pharmaceuticals and CellCentric

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UK sets up digital innovation fund to improve patient care

NHS fund will also support new services that help share healthcare information

Interview: Dan Mathews on pharma marketing trends and the PMEA programme

The chair of judges for PMEA 2012 examines the current and future challenges for the sector

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Interview: Dan Mathews on pharma marketing trends and the PMEA programme

The chair of judges for PMEA 2012 examines the current and future challenges for the sector

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Interview: Stephan Tanda, EuropaBio

The chairman of EuropaBio explains to Linda Banks how he believes accelerating uptake of biotechnologies can address European and world challenges

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Interview with Andrea Rappagliosi, EuropaBio

The chairman of EuropaBio talks to editor of PME Linda Banks about how biotechnology influences understanding of diseases and the development of new drugs

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