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Charite Berlin

- PMLiVE

ICC Lowe launches new digital offerings

Range includes sales rep, education, social data and content curation tools

- PMLiVE

Amgen launches bowel cancer web portal in Spain

Aims to help healthcare professionals understand about personalised medicine

- PMLiVE

Social media – part of the routine

The necessity of a social media engagement strategy for pharma companies

Understanding the post-digital world

Online marketing increasingly effective for pharma

comScore report shows branded sites can impact medicine usage

- PMLiVE

Drug apps should be reviewed by pharmacists

EAHP advises that any app linked to the use of medicines must have regulatory oversight to ensure safety

- PMLiVE

The digital transformation of market research

How technology is bringing new clarity to the patient voice

- PMLiVE

J&J brings its Care4today mobile adherence programme to the UK

Launches the mobile app in its first market outside the US

- PMLiVE

Digital disruption

The pressure to transform will come from all stakeholders, not just technologists

- PMLiVE

The rules of digital patient engagement

More needs to be done to recruit patients to clinical trials

- PMLiVE

Integrating multichannel marketing

External forces are driving the need for pharma to use a greater variety of channels to reach customers

- PMLiVE

Back to mobile basics

Texting as part of a wider healthcare plan

- PMLiVE

Sanofi appoints ‘chief patient officer’

Dr Anne Beal will lead pharma company’s efforts to improve its focus on patients

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