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Claire Long

Don’t sweat the small stuff

Achieving sustainable resilience

Bristol-Myers Squibb (BMS) building

BMS boosts immuno-oncology with $2.3bn IFM buy

Boston-based group will operate as a subsidiary of BMS

A man walks into a surgery: The role of storytelling in pharma marketing

Communicating through stories can make your brand messages more meaningful, memorable and persuasive

Life Healthcare Communications

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Teva to cut 7000 jobs, close 15 manufacturing sites

Missed second-quarter sales expectations prompt the cutbacks

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How to keep your name development on schedule after the recent EMA NRG announcement

Three key action points

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Tonic Life Communications strengthens leadership team

Robyn Ungar joins as senior vice president

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Peter Impey takes the helm of 90TEN’s PR team as managing director

Claire Long is also promoted to director

Embracing the demands of the empowered ‘consumer-savvy’ patient by Ann Generlich

Our access to information, which is now constantly at our fingertips and the explosion of new technologies has shifted the buying power to increasingly ‘consumer-savvy’ patients. These are patients who choose...

Say Communications

The Art of Agile Marketing

The industry knows that it needs become more responsive to its stakeholders. An agile approach – which quickly improves results through a process of rapid market feedback and response –...

Anthill Agency

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Could ketamine be the next big thing in depression?

Account Executive Will Frostick discusses the established treatment model for depression and its limitations, as well as a new entrant poised to revolutionise the field – ketamine.

Blue Latitude Health

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European Commission backs LEO Pharma’s Kyntheum

Drug has been approved to treat moderate-to-severe plaque psoriasis

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Evotec acquires Aptuit for $300m

The move expands the group’s leadership in external innovation

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