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Claire Long

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The future is bright

The importance of creativity and innovation in the age of the millennial

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AbbVie launches chronic skin disease awareness campaign

Online educational resource aims to improve understanding and accelerate diagnosis

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AstraZeneca sells rights to seven anaesthetics in $770m deal

Ten-year agreement with Aspen continues the streamlining of its operations

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NICE gives Bayer’s Elyea a provisional ‘no’ for first-line use

Company says recommendation goes against Royal College guidance for BRVO

Roche Basel Switzerland

Roche gets EU okay for Avastin/Tarceva combination

Lung cancer therapy ‘significantly’ extends progression-free survival

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GSK and J&J move closer to sirukumab filing for arthritis

On course for third quarter application in a bid to catch up with Sanofi’s sarilumab

The fifth estate

How the media reports on the pharma industry

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Chiltern promotes Richard Pilnik to chairman

He replaces Nick Thornton in the lead role

Why isn’t your segmentation working?

How to develop an actionable segmentation for pharma and healthcare marketing that delivers real commercial value.

Blue Latitude Health

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Philips begins first-of-its-kind European teleheath study

Three-year ACT@Scale programme will focus on chronic conditions

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Developing medical education that advances patient outcomes

As pressure mounts on the pharmaceutical industry to demonstrate a tangible and positive impact on patients’ lives, understanding barriers to specific clinician behaviours is key to achieving measurable change in...

Digital is different – why new marketing technologies require new ways of working

Digital technology: don’t be afraid to demand more

Anthill Agency

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