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Claire Long

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80% of doctors in China use a smartphone

Study suggests pharma marketers must tailor their approach to the technology

Biogen Idec names VP for value-based medicine

Richard Rudick joins from Cleveland Clinic

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McCann wins Reckitt Benckiser account

Agency regains place on the healthcare company’s roster

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Second darapladib failure disappoints GSK

Drug unable to demonstrate effectiveness in acute coronary syndrome

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J&J and Bayer unveil new bioincubators

Major pharma companies look to improve collaboration with start-ups

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Macmillan campaign for legacy donations

Cancer charity aims to raise awareness of the importance of gifts in wills

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Chris Bowden joins Agios

He is former VP, product development oncology at Genentech

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ABPI appoints value and access manager

Christine Rowland joins from Pfizer

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Digital disruption

The pressure to transform will come from all stakeholders, not just technologists

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NICE won’t back early use of Zytiga in prostate cancer

Says Janssen drug should not be used prior to chemotherapy

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China targets UK exec in GSK corruption probe

Former GSK China manager Mark Reilly said to have ordered sales team to bribe doctors

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MPs grill Read over Pfizer’s commitments to UK

CEO faces combative parliamentary hearing over AstraZeneca bid

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