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Claire Long

Leicester NHS Trust’s staff intranet is integral to HCPs’ working day

Caroline Hastie, Operations Director of Fendix, takes a look at a typical NHS staff intranet and why it offers valuable engagement opportunities for pharma

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Biogen picks up another drug from wide-ranging Ionis alliance

Aims to follow success of Spinraza

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As France protests, Sanofi takes axe to 670 jobs

Layoffs latest in restructuring programme

Someone like you

Patient Influencers are becoming ubiquitous. Should we care?

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Marketing to healthcare professionals – what’s the key ingredient missing from most campaigns?

What do you think is the difference between a campaign developed to win a share-of-mind with consumers and a campaign designed to gain the attention of healthcare professionals?

Page & Page Health

Personas: a top tool for personalising pharma marketing campaigns

Blue Latitude Health

What everyone forgets about good organisational change in pharma

Natasha Cowan speaks to Daphne Chung, Head of Organisational Transformation, to learn how she ensures smooth organisational change that takes all stakeholders into account.

Blue Latitude Health

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UK life sciences gets some Brexit relief with £1.3bn sector deal

Highlights commitments from Roche, IQVIA, Celgene and Autolus

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Genomics England reaches 100,000th genome sequencing milestone

UK becomes world first to introduce whole genomic sequencing in clinics

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Analysts lukewarm on GSK’s new cancer acquisition

Tesaro buy will leave GSK with weaker credit, says Moody’s analysts

Modernising the Mental Health Act: Published Today

The final report of the Independent Review of the Mental Health Act 1983 has been published today, 6th December 2018.

Mednet

Generic Differentiation

Even in the cost-led market for generics, differentiated business models evolve

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