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Digital strategy and maximising its impact

Digital channels continue to be a key focus for 2014, but as pharma continues to look ahead to a digital future is there more we can be doing to enhance...

aTyr appoints rare disease expert as president

Frederic Chereau has senior experience at Shire and Genzyme

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Orphan drugs: A ‘responsible’ investment

There's growing sense of responsibility in the orphan drug market, but the market remains under-exploited by companies

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Merck cuts MK-3475 deals with Pfizer, Amgen and Incyte

Sees combination potential for cancer prospect

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GSK starts recovery from China crisis as growth returns

Sales increase after two years of declines

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FDA deems GSK anaemia drug a ‘breakthrough’

US regulator will accelerate review of Promacta

XenoPort appoints chief medical officer

Richard Kim led Tysabri programme at Biogen Idec

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Debunking cancer myths

World Cancer Day seeks to challenge preconceptions

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inVentiv announces Appinions alliance

Will develop 'healthcare influence index'

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Three new faces at GCI Health

Healthcare communications agency is developing its London team

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Interview: Julia Kendrick

Allergan's in-house PR counsel on winning Communiqué 2013's Young Achiever

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Pfizer partners with Siemens on diagnostics

Will develop companion diagnostics to support clinical studies

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