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Clinial Trials

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Why culture is too often the missing link in patient-centricity

Looking at the role culture plays in shaping attitudes and behaviour in healthcare

- PMLiVE

Ogilvy CommonHealth Worldwide promotes Scott Watson

He becomes global chief creative officer

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MHRA launches medicines side effects awareness drive

Creates social media campaign as part of EU-wide initiative

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NICE backs expanded use of Brilique in final guidance

AZ’s maintenance therapy recommended for long-term use, post-heart attack

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BMS wins early UK access for Opdivo in Hodgkin’s lymphoma

Cancer treatment approved by the MHRA for use before EU licence in place

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The Book of Boredom

Integrated communications might sound boring but it's a cause well worth believing in

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PureTech Health appoints chief scientific officer

Dr Joseph Bolen brings 30 years of clinical experience to the biotech

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Metrion Biosciences expands operations team

Dr Andrew Southan appointed head of commercial operations

Focusing on customers, not on the channels

Multichannel Excellence Conference 2016: Customer-centricity in focus

Anthill Agency

Celgene building

Celgene engages IBM Watson for patient safety work

Aims to improve its pharmacovigilance methods with a new cloud-based platform

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NICE backs Eisai’s Halaven for breast cancer

Reverses 2012 rejection due to new data and patient access discount

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Torrid times at Gilead lead to calls for a major M&A deal

HIV portfolio sales down almost 10% to $7.5bn despite strong $533m start for Epclusa

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