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- PMLiVE

clinical benefit

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Reflections on marketing excellence

Looking back over 20 years of change in pharma marketing

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Truly, madly, cheaply

The ongoing rhetoric of patient-centricity

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Avoiding an Authenticity Gap in healthcare communications

Successful companies align their brand with their reputation

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Challenging perceptions

Alvaro Herreros on the ADHD landscape

Not as we know it

We shouldn’t expect our descendants to look like us

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It’s behind you!

Healthcare IT problems should provide some warning signs for pharma

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Boehringer Ingelheim on walking the talk in patient-centricity

UK medical director Professor Klaus Dugi on patient engagement

Patient-Centricity: Improving the model with patient journeys

Head of Customer Experience Elisa del Galdo takes us through a better way to look at patient-centricity: with the patient's journey at the centre.

Blue Latitude Health

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Harnessing clinical data

A greater focus on stakeholders could improve pharma's trial challenges

11 Smiles That Save Lives

Making happier, healthier patients

Havas Lynx

- PMLiVE

US expands recommended use of meningitis B vaccines

Butopts not to back routine use of GSK's Bexsero and Pfizer' Trumenba

Redirecting your patient strategy

Pharma’s efforts to update its approach to patients often start at the top

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