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- PMLiVE

clinical benefit

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AZ and BMS earn ASCO plaudits

Both firms tout new combination therapies at the annual cancer congress in Chicago

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Rise in cancer therapy costs ‘unsustainable’ says oncologist

Leonard Saltz made the claims in his keynote presentation at ASCO

- PMLiVE

Understanding the patient ecosystem

Creating a truly patient-centric approach must become pharma’s mantra

Can patient-centricity work for pharma?

Challenges remain for companies wanting to integrate a patient-centric strategy into their business model

How do you solve a problem like non-adherence? Part 1

Recent research from the World Health Organisation and the Mayo Clinic on the impact of (and influences on) a patient’s ability to adhere to their treatment regime has shown that...

Blue Latitude Health

Getting real about patient support

The right application of data can have a transformative effect on patient care

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Patient-centric strategies for emerging markets

Adopting an open and innovative mindset is key

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Prioritise educating GPs over patients, says patient advocate

Jack Whelan says that patients are ‘no different to the man on the street’ with health knowledge 

- PMLiVE

UCB: Patient centricity should move a business forward

Pharma may become obsolete if it does not include the patient voice, says Lode Dewulf

- PMLiVE

Communicating value

The global recession has changed the way the industry needs to market its medicines

Time to get personal about adherence

Patients must be offered support strategies based on their individual adherence barriers

Reconciling patient empowerment and EU regulations

To achieve true patient-centricity, regulatoryframeworks must be aligned with the real-world

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