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Clinical Trial Enrollment

- PMLiVE

Laura Patel joins Rock Medical Communications

Takes up role as associate director at UK healthcare comms agency

PRA opens Beijing office to expand Chinese operations

New office adds to the CRO's existing base in Shanghai

- PMLiVE

NICE’s International Footprint

The UK-based HTA body is collaborating, and exporting its thinking, across Europe and beyond

- PMLiVE

Why Our Metrics Don’t Add Up

Michel Nakache is a man with a mission. With over 35 years’ experience in the healthcare communications’ business, he believes there needs to be a step-change in the way agencies...

- PMLiVE

GE Healthcare cancer campaign combines social media and gaming

Six-week #GetFit challenge involves Twitter, Sina Weibo and Facebook app

FDA knocks back Sanofi’s Lemtrada application

Agency wants change in way data is presented

- PMLiVE

AstraZeneca hires Roche’s Pascal Soriot as CEO

Becomes permanent replacement for David Brennan

- PMLiVE

Lilly’s Alzheimer’s drug solanezumab stumbles, but doesn’t fall in phase III

Fails to show significant benefit, but data holds some consolation

AstraZeneca Pharma India MD Anandh Balasundaram resigns

Chief operating officer Jonathan Hunt will take over on an interim basis

- PMLiVE

New challenges in pharma marketing call for new approaches

Radical changes to an already competitive market mean clients are demanding a non-conformist approach to marketing to ‘unblock’ potential – enter the insurgent non-agency 

- PMLiVE

Pharma less mobile ready than consumer brands

Just two top ten pharmaceutical companies have a mobile website

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