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Clinical Trial Enrollment

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Shire website breaches UK pharma code

But healthcare professional section of vpriv.co.uk cleared of breaking marketing rules

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German online HCP community DocCheck expands into India

Partners with D2L Pharma Research Solutions to gain exposure in the emerging pharma market

Community social media sites massively more popular than those run by pharma

PwC study finds communities’ Facebook, Twitter and YouTube use shows 24 times more activity than the corresponding use of social media by health industry companies

One third of consumers use social media for health discussions

US study by PwC says the public finds answers to their wants, needs and preferences in the social space

Boehringer Ingelheim expands iPad app portfolio

New company history app featured in PMLiVE’s mobile app listings

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Anatomy of your brand

In his feature Dissecting the anatomy of your brand, Kevin talks about ways to add value to your product. Now apply that thinking…

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Dissecting the anatomy of your brand

Build a sustainable – and profitable – future for an established brand. The basics of brand development will put you on the right tracks…

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Port to Starboard

Is a switch from procurement to advertising agency a marriage likely to fail or a match made in heaven? 

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Interview: Giovanni Recordati

The chairman and CEO of Recordati tells Linda Banks his plans for company expansion

- PMLiVE

Bayer starts using Pinterest

Becomes first big pharma company to join the up-and-coming social network

Sanofi launches online diabetes dictionary

Aims to build Diabetapedia into a comprehensive resource of diabetes-related terms and phrases

- PMLiVE

Global with a local spin

How centrally developed advertising campaigns can work in local markets and taking tips from motor industry campaigns can help increase brand engagement

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