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- PMLiVE

Competitor landscaping

- PMLiVE

Behavioural insights to navigate complex healthcare markets

Blue Latitude Health Head of Insight Martine Leroy reveals how her team uses behavioural insights to help develop strong pharma brands and services, which successfully navigate complex situations.

Blue Latitude Health

Stepping up in social media: trust and participation are the new imperatives

For marketers the greatest fascination with digital and social engagement is their ability to be tracked and ‘measured’. But let’s be clear on what digital and social can actually deliver....

- PMLiVE

Transparency and accountability: tackling opacity and blame head-on

Delivering effective, code-compliant, transparent experiences and communications

- PMLiVE

Transparency and accountability: tackling opacity and blame head-on

Let’s be honest, big pharma lacks trust and many love to hate it. Faceless corporations tainted by past own-goals, profiteering, cherry-picked data and spun claims - so goes the lazy...

Anthill Agency and Actando partnership to Transform Pharma’s Digital Skills

Anthill Agency, a leading life sciences digital agency, today announced the launch of the Anthill Academy™ and partnership with Actando's PharmAcademy.

Anthill Agency

Building trust in our industry

For the last 18 years the Edelman Trust Barometer has tracked levels of trust across the world in the four institutions of business, government, media and NGOs. During that time...

- PMLiVE

What does ‘digital’ look like for global pharma Learning & Development?

We are a multi-device nation! And while I have fond memories of handwritten degree assignments, I do embrace the benefits that technology can bring - professionally, socially and developmentally. Yet,...

- PMLiVE

We can be heroes

Is collaboration key?

Is the pharma business model ready for precision medicine?

Precision medicine promises to revolutionise patient outcomes and reduce costs for industry but is pharma ready for it? Blue Latitude Health co-founder Head of Strategy Fred Bassett explores the challenges...

Blue Latitude Health

Personas: a top tool for personalising pharma marketing campaigns

Healthcare customers are calling for greater personalisation in care from providers. Here, we explain why personas are the top tool for ensuring your brand meets this need efficiently and effectively.

Blue Latitude Health

Creating a successful global compliance programme

Meeting the challenges and finding solutions as multinationals seek to balance different priorities and needs

- PMLiVE

Does your medical information service work for your users?

Customer Experience Consultant Nilu Davies reveals how you can ensure your medical information service is fit for purpose.

Blue Latitude Health

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