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- PMLiVE

Competitor landscaping

- PMLiVE

GSK launches Facebook weight loss campaign for Alli

‘60-Day Kickstart’ initiative offers free healthy living support

A drug bottle with a 'like' option on the label

05 Social Media: A Health Hazard?

The case to embrace going social

Havas Lynx

- PMLiVE

Digital recruitment for clinical trials

As more patients go online for health, digital channels are showing ever-greater promise

- PMLiVE

How Pfizer reclaimed its Twitter brand

Company explains how it took back its name on the social network

Pfizer finally acquires the @pfizer name on Twitter

Will streamline its existing @pfizer_news account

Guide to Customer Experience for Pharma

Guide to Customer Experience for Pharma

Find out how to overcome your customer experience challenges

Blue Latitude Health

- PMLiVE

Novartis adds Facebook personalisation to sight campaign

Features the viewer's own pictures from the social network

The social world of serendipity

Going beyond ‘fishing where the fish are’

- PMLiVE

‘Biomedical Facebook’ launches to speed up cancer research

Europe's Granatum.org aims to connect pharma, academia and other research bodies

What brings patients to pharma websites?

US survey finds doctor recommendations are key for industry site traffic

- PMLiVE

Novartis takes breast cancer campaign to Pinterest

Expands ongoing digital awareness efforts for advanced breast cancer

- PMLiVE

How is pharma using Twitter in 2013?

PMLiVE’s Pharma Social Media Directory is expanded as part of a refresh to the Digital Handbook

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