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Unlock the power of data to realise strategic goals

by Lisa Alderson

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Lilly, Vir and GSK’s antibodies reduce viral load by 70% in low-risk COVID-19 patients

The two neutralising antibodies bind to different epitopes of the SARS-CoV-2 spike protein

Roche Basel Switzerland

EU authorises Roche’s spinal muscular atrophy treatment Evrysdi

First SMA treatment approved in the EU that can be taken at home

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Novartis gains EU approval for relapsing MS drug Kesimpta

The drug reduces the number of confirmed relapses in MS patients

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Understand, identify and partner with HCPs to improve patient support

Patients are on the minds of HCPs, and at the forefront is engagement with disease awareness events

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Oxford University to investigate nasal spray delivery of AZ-partnered COVID-19 vaccine

Early-stage trial will enrol 30 healthy volunteers aged 18-40

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Langland appoints Mike Brightley as creative director in its advertising team

Brightley brings over 14 years of experience to the role

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Fishawack Health acquires market access and HEOR consultancy PRMA Consulting

Acquisition adds presence in Asia-Pacific and Europe

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EMA recommends new manufacturing sites for COVID-19 vaccines

EMA also recommends new storage temperature for Pfizer/BioNTech vaccine

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Single Pfizer/BioNTech dose induces strong immune response to COVID-19

Study finds 99% of people generated a robust immune response against COVID-19 after single vaccine dose

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BMS and bluebird bio gain FDA approval for multiple myeloma therapy

Abecma is a CAR T cell therapy approved for pre-treated myeloma patients

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Pharma marketers’ blog: How to prioritise, perform and prevail

How to perform at a high level while still keeping healthy and happy

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