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To brand or not to brand…

Questions to ask if you want to deliver an experience like no other

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Novartis claims EU approval for breast cancer drug Kisqali

Firm's CDK4/6 inhibitor can now challenge Pfizer's Ibrance in Europe

- PMLiVE

Intra-Cellular plans schizophrenia filing in 2018

Says lumateperone could provide additional benefits over existing treatments

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Hugh Cole joins Jounce Therapeutics as chief business officer

He also takes up a head of corporate development role at the US firm

- PMLiVE

PharmaLex appoints Dr Adam King to its regulatory team

Dr Adam King joins the German group as a senior director

UK Life Sciences Strategy - one year on

EMA starts firming up its stance on personalised medicines

But draft guidelines won't be ready much before 2019

- PMLiVE

Ironwood claims FDA OK for former AZ gout drug

Duzallo will be launched in the US before the end of this year

- PMLiVE

European Research Council readies €2bn in science funding

Aims to reward potential breakthrough discoveries

- PMLiVE

Astellas extends phase III programme for Rydapt rival gilteritinib

Japanese group hopes its AML drug will soon compete with Novartis' recently-approved treatment

- PMLiVE

Sanofi Genzyme brings The World Vs MS to Denmark

Firm's Communiqué Award winning campaign launches in another local market

Are rare disease companies naturally more patient-centric?

Intuitively it would make sense for these firms to be more connected with their patients

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