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- PMLiVE

consumer engagement

The new pharma marketing playbook

Do you know about the 5 key areas that must be in your pharma marketing playbook?

An agency called Owen

Sanofi continues pharma’s trend of ditching the corporate blog

Will integrate Speaking of Sanofi content into its main US website

- PMLiVE

Smart solutions

How technology could help pharma breathe new life into branded respiratory drugs

- PMLiVE

HRA Pharma takes to social media to support its ellaOne brand

Launches new Facebook and Twitter channels for its morning after pill

16 Generation Now

The impact of the millennial healthcare professional on our world

Havas Lynx

- PMLiVE

Threepipe wins digital transformation account for Sinclair Pharma

London-based comms agency appointed to drive growth

Generation Now: the impact of the millennial HCP on our world

Millennials are criticised as narcissistic, entitled and technology-obsessed, but our new campaign shows millennial healthcare professionals – mHCPs – in a different light. They have certainly grown up in a...

Havas Lynx

- PMLiVE

Otsuka refiles ‘digital’ medicine for mental illness

Soluble sensor tracks drug ingestion and shares information with HCPs

- PMLiVE

Strategic planning in the digital age

How to be digitally effective

Strategic planning: a state of flux

Challenging the state of the pharma industry

- PMLiVE

Are celebrities bad for your health… communications?

The premium on the famous means their social media interactions can be valuable for comms and disease awareness

- PMLiVE

Healthcare transformation and innovation

The healthcare and technology revolution

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