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consumer engagement

- PMLiVE

IBM adds to healthcare capabilities with Truven buy

Strikes $2.6bn deal for US healthcare analytics firm

- PMLiVE

A five-step plan for patient-centred digital communications

Every functional area should be able to interact with patients

- PMLiVE

Changing the game in multichannel marketing

Blowing the whistle on pharma’s road to the new normal

- PMLiVE

Printable pharma

On-demand drug printing could tackle a major issue in pharma

- PMLiVE

Challenging perceptions

Alvaro Herreros on the ADHD landscape

Digital Business Models

Technological changes and the life sciences industry

- PMLiVE

It’s behind you!

Healthcare IT problems should provide some warning signs for pharma

- PMLiVE

DJM PAN Unlimited unveils in-house digital technology centre

Skunkworks will allow clients a ‘hands-on’ experience of digital innovation

- PMLiVE

Charity counters health secretary on meningitis with social media push

Meningitis Now's drive follows controversial advice from Jeremy Hunt

- PMLiVE

NHS taps technology firms for ‘connected’ patient projects

One of the pilots will see Google's Verily unit work with MSD on a telehealth initiative

How Bayer transformed its approach to digital

Head of digital development Jessica Federer on how the company built digital into its DNA

- PMLiVE

Adapting to the digital age

Sales dynamics are changing - but people, on both sides of the interaction, remain the ultimate driving force

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