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- PMLiVE

consumer engagement

- PMLiVE

Nurturing change in pharma marketing

Multichannel pharma marketing could be ready to hatch

Digital diagnostic tech improves GP accuracy

New study says using digital diagnostic advice can help reduce risk of misdiagnosis

- PMLiVE

Mind names YouTube star as first digital ambassador

Zoella launches #DontPanicButton campaign to raise awareness of anxiety

- PMLiVE

Novartis brings creative malaria campaign to Pinterest

Invites users to create their own mosquito-killing story

Monitoring the social media activity of HCPs

Do your research when planning a digital engagement strategy

The balance of power in healthcare

Meeting patient needs and keeping pace with technological advances

- PMLiVE

Life sciences minister: Go digital for NHS savings

Greater use of health technology could free funds for drug spending, says George Freeman

- PMLiVE

Guidance is no barrier to engaging on Twitter

Five simple, compliant tactics for European pharma marketers to consider

A drug bottle with a 'like' option on the label

Facebook: mobile is not a technology, it’s a consumer behaviour

Social network gives pharma marketers attending ThinkDigital some tips

- PMLiVE

VIDEO: Switching to a virtual health service

Ali Parsa, CEO and founder of babylon, discusses the benefits of conducting healthcare consultations via a smartphone

- PMLiVE

‘Millennials’ turning to self-diagnosis, says report

And mental health is an increasing priority

- PMLiVE

VIDEO: The role of artificial intelligence in healthcare

IBM's Amer Fasihi explains the impact its supercomputer Watson could have on health

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