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- PMLiVE

consumer health

- PMLiVE

Using video as part of a healthcare marketing strategy

Information and entertainment are not mutually exclusive in the moving image

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Pharma is turning its attention to consumer healthcare

Pharma is no stranger to over-the-counter remedies but, as a number of recent deals show, consumer healthcare’s star is rising

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Reckitt Benckiser confirms pharma spin-off plans

Will separate prescription and consumer health businesses

- PMLiVE

Bayer buys Merck consumer health unit

Continues trend for major pharma deals

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Reckitt Benckiser backtracks on Merck OTC unit

Ends negotiations to add to consumer health division

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Augé Reichenberg joins McCann HumanCare

She becomes executive creative director of consumer health-focussed agency

- PMLiVE

Reckitt Benckiser may spin out pharma division

Moves to focus on consumer health and household goods

Sanofi reception

Nasacort approval cements Sanofi’s OTC ambitions

Can sell allergy spray directly to consumers in US

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J&J hit by more recalls

Withdraws 200,000 bottles of cough drops in US

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GSK sells Lucozade and Ribena for £1.35bn

Suntory Beverage & Food acquires consumer brands

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Lifestyle choices of consumer health

A race has emerged between pharma and the consumer goods industries to stake claims on the consumer health market

- PMLiVE

Reckitt beats Bayer to acquire nutrition company Schiff

Provides springboard to US consumer health market

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