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- PMLiVE

consumer marketing

Gilead Sciences

Sovaldi pushes Gilead to the top of US pharma list

Blockbuster hep c pill sees the firm go from fourteenth to first in just one year

- PMLiVE

UK to pay for GSK’s MenB vaccine after year’s delay

British firm says the deal offers ‘fair value’ to the NHS

Under pressure

Life science companies must prioritise their response to market changes

- PMLiVE

AstraZeneca scores in final lung disease drug trials

The firm hopes it LAMA/LABA drug can take a big chunk from the $14bn COPD market

Does ‘trust leadership’ feature in your strategy?

Pharma companies wanting to be more patient-focused will need to develop their people skills

Searching for junk

The pharma industry might be focusing on the wrong acquisitions

Pharma’s pigeons

If it can adapt, a lucrative new niche is opening up for pharma

Avoiding pharma’s Death Valley

For life science companies, evolving is getting harder, not easier

The genetic makeup of a pharma company

Thinking of your company’s DNA is much more than a figure of speech

- PMLiVE

TiGenix appoints Dr Marie Paule Richard

She takes on role as chief medical officer and brings experience from Aicuris and Crucell

- PMLiVE

Video for neglected tropical diseases challenges viewers

Non-profit organisation END7 asks: 'Can you watch what they watched?'

- PMLiVE

Payers: Go compare

Thought Leader: Consumers have lost faith in comparison sites - pharma can avoid the same fate by sticking to some dos and don’ts when building BIMs

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