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COUCH Medcomms

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KERV – CMI Media Group Taps KERV Interactive Technology to Launch ‘Video Attention’ Metrics for Pharmaceutical Advertising

KERV, the leader in AI-powered video analysis, performance and monetization, and CMI Media Group, the global healthcare media strategy agency and part of WPP, today announced a groundbreaking new video...

CMI Media Group

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Plane, Trains…and Drones? How to Catch Your Target Audience on the Go

Global airfare is consistently increasing year-over-year (2020 being quite the exception), with this year trending to set a new record of 40.1 million flights in 2024.

CMI Media Group

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Ipsen enters $610m licensing deal with Biomunex to advance MAIT-cell engager

The candidate targets a tumour antigen that is highly expressed across several cancer types

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NICE recommends Immunocore’s Kimmtrak as first drug for aggressive eye cancer

More than 100 patients are expected to be eligible for the treatment every year

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Best practices for conquering data management challenges in the pharma industry

The importance of protecting pharma data that can be highly sensitive and subject to data privacy regulations

Ispor Europe poster winning authors

Genesis Research Group’s ISPOR Europe award-winning poster authors interviewed online

Genesis Research Group's poster 'Payer Perspective on the Impact of Real-world Evidence in Health Technology Assessments of Precision Oncology Treatments Across Europe: Results From an Online Survey' was recently named as...

Genesis Research Group

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Novartis gains rights to PTC’s Huntington’s programme in deal worth up to $2.9bn

The genetic disorder affects one in every 10,000 to 20,000 people in the US

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Amgen’s investigational weight-loss drug MariTide shows promise in mid-stage study

The company has announced a phase 3 programme across obesity and related conditions

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Bridging gaps and breaking barriers in pharma alliances

The future of healthcare will be forged on collaboration

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FAQs about systematic literature reviews and network meta-analyses in healthcare

Are you new to the world of evidence synthesis for market access? Are you unsure about some of the terminology used by specialists who are preparing your evidence dossier? Here,...

Petauri Evidence

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Highlighting the Power of Patient-Integration

Advancing person-centered care is an important topic for the Medscape Oncology team, and no one knows this better than Dr Victoria Harvey-Jones, Associate Director of Clinical Strategy for Medscape Oncology...

Medscape Education

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MHRA urges companies to prepare for Windsor Framework for medicines

The new UK-wide arrangements for medicines will come into effect on 1 January 2025

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