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- PMLiVE

CREATION

16 Generation Now

The impact of the millennial healthcare professional on our world

Havas Lynx

- PMLiVE

Threepipe wins digital transformation account for Sinclair Pharma

London-based comms agency appointed to drive growth

Generation Now: the impact of the millennial HCP on our world

Millennials are criticised as narcissistic, entitled and technology-obsessed, but our new campaign shows millennial healthcare professionals – mHCPs – in a different light. They have certainly grown up in a...

Havas Lynx

- PMLiVE

Otsuka refiles ‘digital’ medicine for mental illness

Soluble sensor tracks drug ingestion and shares information with HCPs

- PMLiVE

Strategic planning in the digital age

How to be digitally effective

Strategic planning: a state of flux

Challenging the state of the pharma industry

- PMLiVE

Are celebrities bad for your health… communications?

The premium on the famous means their social media interactions can be valuable for comms and disease awareness

- PMLiVE

Healthcare transformation and innovation

The healthcare and technology revolution

How to get your sales force to use digital tools

You have the perfect digital strategy. You provide the most advanced digital sales tools. You power it with amazing content. And then discover that customer-facing staff aren’t using it. Wait....

Anthill Agency

- PMLiVE

Teva launches asthma social media campaign

Hopes awareness drive will improve inhaler use

Top tips for “digitally cautious” pharma

Some practical ways to enter this new era of customer and patient-centricity

- PMLiVE

Orbital Media to create virtual GPs

Ties up with University of Essex and aims to save NHS £2bn a year

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