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- PMLiVE

CREATION

- PMLiVE

Ruder Finn focuses on mHealth with new healthcare tech division

Will begin with a team of four led by Emma Sinden

Think differently about digital strategy

Why the change to digital communications means we need a different strategic approach

One in four US doctors make daily, professional use of social media

Survey finds social media helps in managing information overload

- PMLiVE

How to choose your social media platform

One of the most important factors to consider is the localisation of your audience

- PMLiVE

Patient Engagement – the Way Forward

We asked Melanie Kirk to tell us – in bite-sized chunks – how to build an integrated campaign for the patient

- PMLiVE

Are you really listening or just waiting to speak?

A modern social listening programme can indentify people’s motivations and information needs

The problem with targeting a healthcare message

A well-designed digital experience should account for all the different ways in which people look for information

- PMLiVE

Healthcare is long overdue for a digital revolution, says Doximity

US social network for doctors reaches 100,000 members

- PMLiVE

Engaging with HCP digital channels in the right way

Why are we still talking about this and why does the pharmaceutical industry not appear to have adopted digital channels?

- PMLiVE

Won’t somebody think of the users?

An innovative initiative from Bayer is a prime example of a digital problem common to many pharma companies

Social media trails behind online articles, according to health information study

Around 90 per cent of health information consumed by participants came from articles, while 2 per cent was received via social media

- PMLiVE

RCGP unveils draft Social Media Highway Code for doctors

Offers UK healthcare professionals 10 guiding principles to follow

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